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Kohls Expands Beauty Portfolio

All stores will carry Bliss skincare and body products.

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By: Jamie Matusow

Editor-in-Chief

Kohl’s Department Stores aims to become a beauty destination which consumers can access as they shop for other essentials.  Moving in this direction, the retailer has announced the launch of Bliss, the prestige spa-orientated skincare and well-being brand. Kohl’s expanding portfolio of beauty offerings already includes LORAC, Pür Minerals, Cargo Cosmetics and H2O Plus. The Bliss partnership will offer signature skincare and body products beginning in March at more than 500 Kohl’s stores and Kohls.com, rolling out to all stores this year.

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